000			01776nam a22002417a 4500
999			_c1787 _d1787
003			OSt
005			20191011113026.0
008			191011b ||||| |||| 00| 0 eng d
020			_a978-1-578-51871-5
040			_cIZA
100			_aDavenport, Thomas H. _94779
100			_aBeck, John C. _94780
245			_aThe Attention Economy: Understanding the New Currency of Business
260			_aBoston, MA, _bHarvard Business School Press, _c2002
300			_a255 pages
520			_aIn today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind. In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business: 1) measuring attention 2) understanding the psychobiology of attention 3) using attention technologies to structure and protect attention 4) adapting lessons from traditional attention industries like advertising Drawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.
653			_aattention measurement
653			_aattention technologies
653			_ainformation
653			_aattention management
653			_amarketing
942			_2ddc _cBO