000			01975nam a2200313Ia 4500
999			_c1356 _d1356
003			DE-boiza
005			20200121094756.0
008			191008
020			_a0-521-78830-7
040			_cIZA
100			_aLouviere, Jordan J. _93838
100			_a Hensher, David A. _93836
100			_a Swait, Joffre D. _93837
245		0	_aStated Choice Methods: Analysis and Applications
260			_c2007 _bCambridge University Press, _aCambridge,
300			_a402 pages
340			_hD8 12
520			_aUnderstanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This graduate and practitioner guide, first published in 2000, deals with the study and prediction of consumer choice behaviour, concentrating on stated preference (SP) methods - placing decision makers in controlled experiments that yield hypothetical choices - rather than revealed preferences (RP) - actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modelling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modelling.
650			_adecision making _9962
650			_adecision theory _9679
650			_abehavior _91812
650			_astated preference methods _96628
650			_aconsumer choice behavior _96629
650			_arevealed preferences _96630
650			_achoice modelling _96631
650			_aeconometric methods _96632
856			_uhttps://www.cambridge.org/core/books/stated-choice-methods/0F20174043208130BA57E9E328EAFDCA#fndtn-information _yPublisher's website
942			_cBO _2ddc