TY  - BOOK
AU  - Gigerenzer, Gerd
TI  - Simply Rational: Decision Making in the Real World
SN  - 978-0-19-939007-6
PY  - 2015///
CY  - Oxford, 
PB  - Oxford University Press
KW  - statistical illiteracy
KW  - decision making
KW  - risk
KW  - heuristics
KW  - uncertainty
KW  - probability models
KW  - rationality
N2  - Statistical illiteracy can have an enormously negative impact on decision making. This book brings together applied and theoretical research on risks and decision making across the fields of medicine, psychology, and economics. Collectively, the chapters demonstrate why the frame in which statistics are communicated is essential for broader understanding and sound decision making, and that understanding risks and uncertainty has wide-reaching implications for daily life. The text provides a review and catalog of concrete instances of heuristics, or rules of thumb, that people and animals rely on to make decisions under uncertainty, explaining why these are very often more rational than probability models. After a critical look at behavioral theories that do not model actual psychological processes, the book concludes with a call for a “heuristic revolution” that will enable us to understand the ecological rationality of both statistics and heuristics, and bring a dose of sanity to the study of rationality
UR  - https://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780199390076.001.0001/acprof-9780199390076
ER  -