| 000 -LEADER |
|---|
| fixed length control field |
01776nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191011113026.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191011b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-1-578-51871-5 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
IZA |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Davenport, Thomas H. |
| 9 (RLIN) |
4779 |
|
|---|
| Personal name |
Beck, John C. |
| 9 (RLIN) |
4780 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The Attention Economy: Understanding the New Currency of Business |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, MA, |
| Name of publisher, distributor, etc. |
Harvard Business School Press, |
| Date of publication, distribution, etc. |
2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
255 pages |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind.<br/><br/>In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business:<br/>1) measuring attention<br/>2) understanding the psychobiology of attention<br/>3) using attention technologies to structure and protect attention<br/>4) adapting lessons from traditional attention industries like advertising<br/><br/>Drawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
attention measurement |
|
|---|
| Uncontrolled term |
attention technologies |
|
|---|
| Uncontrolled term |
information |
|
|---|
| Uncontrolled term |
attention management |
|
|---|
| Uncontrolled term |
marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Monography |
