000 -LEADER |
fixed length control field |
01975nam a2200313Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
DE-boiza |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200121094756.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
191008 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0-521-78830-7 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
IZA |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Louviere, Jordan J. |
9 (RLIN) |
3838 |
|
Personal name |
Hensher, David A. |
9 (RLIN) |
3836 |
|
Personal name |
Swait, Joffre D. |
9 (RLIN) |
3837 |
245 #0 - TITLE STATEMENT |
Title |
Stated Choice Methods: Analysis and Applications |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Date of publication, distribution, etc. |
2007 |
Name of publisher, distributor, etc. |
Cambridge University Press, |
Place of publication, distribution, etc. |
Cambridge, |
300 ## - PHYSICAL DESCRIPTION |
Extent |
402 pages |
340 ## - PHYSICAL MEDIUM |
Location within medium |
D8 12 |
520 ## - SUMMARY, ETC. |
Summary, etc. |
Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This graduate and practitioner guide, first published in 2000, deals with the study and prediction of consumer choice behaviour, concentrating on stated preference (SP) methods - placing decision makers in controlled experiments that yield hypothetical choices - rather than revealed preferences (RP) - actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modelling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modelling. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
decision making |
9 (RLIN) |
962 |
|
Topical term or geographic name entry element |
decision theory |
9 (RLIN) |
679 |
|
Topical term or geographic name entry element |
behavior |
9 (RLIN) |
1812 |
|
Topical term or geographic name entry element |
stated preference methods |
9 (RLIN) |
6628 |
|
Topical term or geographic name entry element |
consumer choice behavior |
9 (RLIN) |
6629 |
|
Topical term or geographic name entry element |
revealed preferences |
9 (RLIN) |
6630 |
|
Topical term or geographic name entry element |
choice modelling |
9 (RLIN) |
6631 |
|
Topical term or geographic name entry element |
econometric methods |
9 (RLIN) |
6632 |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://www.cambridge.org/core/books/stated-choice-methods/0F20174043208130BA57E9E328EAFDCA#fndtn-information">https://www.cambridge.org/core/books/stated-choice-methods/0F20174043208130BA57E9E328EAFDCA#fndtn-information</a> |
Link text |
Publisher's website |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Monography |
Source of classification or shelving scheme |
|